Posts Tagged ‘sirius xm’

Sirius XM Merger: Has the Battle Just Begun?

Tuesday, July 26th, 2011

As of summer 2008, the merger of SIRIUS and XM has been approved by the U.S. Department of Justice. All that has to pass now is the FCC approval, which will then make the merger official. Experts are stating that the merger was all but official for the last year and a half, especially considering that it was questionable if the medium could sustain two healthy competitors. After all, since much of the programming of XM and SIRIUS complements each other, theoretically the two networks could have KO’d each other out of terrestrial radio’s league. Now both companies, standing united as one, are focusing on competing against the real “villain” in this scenario: terrestrial radio.The same terrestrial radio that has continually fined and suspended SIRIUS and XM’s most prolific entertainers like Howard Stern and Opie and Anthony.

The story is certainly a poetic one, particularly if satellite radio were to overpower traditional radio in the coming years. You may wonder how likely that scenario really is. Currently terrestrial radio is a monster, a Godzilla compared to two relatively small firms in XM and SIRIUS.

Some believe that the merger is not yet a threat to terrestrial radio, as so much it is a guarantee that satellite radio will continue to grow and stabilize as a true competitor. The stock market currently lists Sirius shares at $2.80 (as of May 2008) and XM Radio shares at $11.80. The Justice Department, who approved of the merger on March 24, 2008, stated that the agreement between satellite radio companies would not affect the “existing radio sector.”The combined audience of XM and SIRIUS would amount to 17 million listeners. If you are a fan of either XM or SIRIUS, and before now have never considered the other network, then the merger means good news. Company heads announced that existing customers of both XM and SIRIUS would continue to pay for their service but would receive select programming from both services on either platform within half a year of the merger’s finalizing.

What if the customer didn’t want to choose, nor accept only highlights? Would he or she have to subscribe to both services? Not necessarily. The companies plan to release an interoperable receiver in the near future, which will provide listeners the right to listen to all satellite radio programming options from both stations. They would also be allowed to pick a select number of favorite stations from both networks for their subscription. Interestingly, such a receiver has existed all along, but until now was not deemed suitable for the public because of FCC requirements. However, radio times have changed drastically with the merger and the need of such a receiver will continue to increase.

Another concern for potential growth is in the satellite radio-new automobile market. Major companies have been stocking their new cars with satellite radio receivers and offering temporary free subscriptions. However, the question remains whether new car owners will feel compelled to re-subscribe after the term ends.In the coming years, satellite radio will be competing with terrestrial radio, as well as HD radio, WiMAX Mobile Broadcasting and Internet Radio (powered by iPods). Though XM and SIRIUS have called a truce, the battle has just begun in the radio market.

To see the whole story in the movie RADIO WARS.

The Crew is Interviewed for “RADIO WARS”

Thursday, July 21st, 2011

Founder “Rick King” from is interviewed for “RADIO WARS” along with writers: asm610, Sheree, and Relmor.


The Inner Workings of Satellite Radio

Thursday, July 21st, 2011

Here’s one perspective on the “nuts and bolts” of Satellite Radio.

Any song you hear on satellite radio starts as a recording in a specific format on different recording mediums. In most cases, the recording quality has to be maintained fairly high, usually around 384kb/s, while also being reasonably small enough to be transported on CDs and DVDs. The music tracks used in satellite radio are cataloged using a similar system to the MP3 cataloging criteria, the ID3 tags. The choice for the music tracks that will be played is made by each channel individually.

The DJ selecting the tracks usually chooses about 20-30 minutes worth of music. The DJ has to listen to the tracks to make sure they are in proper condition and then simply lets the computer decode the original file. The same thing is repeated once the initial 20-30 minutes are exhausted and the music playing cycle repeats itself.

Sound encoding in satellite radio

Encoding is one of the key elements of digital radio. Each channel is handled by a different encoder. The encoder basically takes the analog file and turns it into a digital one. The digitalization process is made in real time and the music files are transformed into 1′s and 0′s. This process is carried out by powerful computers that analyze sound waves and frequency and break them into binary code. The encoding process is carried out at 128kb/s, 44.1Kh which is actually CD quality. After the song is encoded, it is transmitted to a multiplexer where other channels are also present – the multiplexer basically takes all the channels of the satellite radio provider and combines them into a single broadcast transmission. The data is then sent to a satellite modem device which modulates the data and sends it to the broadcaster’s satellites, using unique transmission frequencies.
What happens above the Earth
Here is where the satellites are located. They receive the transmission and transmit it to the receivers we have in our homes and cars. The satellites are located at 23,000 miles above us –  Sirius XM Radio uses satellites located at this distance from the Earth. The satellites are located in geo-sync, which means that hey orbit above the location they are designated to service at all times. When the satellite receives the transmission encoded at 128kb/s, 44.1 khz it rebroadcasts it to the geographical area it covers. Both Sirius and XM Radio use satellites that cover certain areas of the United states – mostly the East and West coasts. For example, one of XM Radio’s satellites covers the western part of USA, probably an area located roughly from Seattle to San Diego on the West and Minneapolis to Houston on the east. The increased sound quality is possible because the broadcasted data (music tracks, news, sports transmission) don’t get sliced up too many times in the decoding process.

The antenna

The antenna connected to your satellite radio receiver picks up the transmission on L-Band. The recent technological advances have allowed digital radio broadcasters to create receivers small enough to fit mobile locations. In the early days of satellite radio, a large parabolic dish would have to be mounted on the car in order to receive signal. Also, before the more compact receivers were created, the early satellite radio receivers needed electronic movements that directed the dish towards the satellite line of sight. Modern flat panel receivers have eliminated all the problems of their predecessors and can be fitted almost anywhere without taking up too much space.
The receiver and the output
The receiver is the device that decodes the data, basically doing the exact opposite of what the encoding process was like. After receiving the signal from the antenna it amplifies it and converts it to usable sound. The car or home audio system is then able to play the selected satellite radio channel. The rest of the process is exactly like analog broadcasts would work, with an amplifier and speakers outputting the sound.

See the movie RADIO WARS to find out about the history of Sirius XM Satellite Radio.